Whether you're striving to achieve sustainability goals or looking to reduce costs by increasing competition, control, and transparency in your supply chain, direct sourcing of coffee presents a myriad of complex questions that arise for both small roasters and large volume importers. With the growing trend towards direct-sourced coffee, every actor in the industry is in a race to win and solidify customer trust. A study conducted by Deloitte revealed that 42% of consumers have changed their coffee consumption habits due to their environmental and ethical concerns.   Sustainability, transparency, cost, and ethics have become common themes used to describe...