The mass market production of tea doesn’t leave much room for sustainability, this industry counting for nearly 200 billion US dollars in 2020 produces the second most consumed beverage in the world. So where does sustainability come into the equation of positive change?
When it comes to the production of tea, large companies are far behind on sustainable techniques. Poor working conditions of the farmers, and the overuse of pesticides and fertilizers are excessive exploitation of not just humans and the environment but also to the end product, resulting in a mass produced tea with little taste and poor quality. This leaves little room for the end consumer to truly enjoy the steeped leaves.
Sustainable tea farming calls for a model where the small farmer is at the center of the production process. Following farming methods passed down from generation to generation, small growers are respectful of the environment and use production methods that preserve a high quality organic leaf, with minimal or no use of chemical products.
The talents of these artisans need to be recognized and they have to be allowed the chance to Fairly Participate in the total value their product creates across the world. At the same time the consumer across the world should also receive a fair value for the price they pay for higher quality organic products. This equitable distribution of value can only happen when small tea growers are enabled to directly access the global markets.
Eteakol direct sourcing as a solution for the future
Factors such as working directly with small tea growers and vetting them for sustainable agricultural practices, building long lasting relationships with the local communities and promoting the UN SDG are what makes sourcing on Eteakol’s platform sustainable. Our operating model allows for a more open and transparent sourcing for businesses across the world and a smoother supply chain with no value extraction from other unnecessary middlemen.
When selecting the farmers we work with, it is essential that their production methods are environmentally conscious and do not harm the neighbouring communities and natural resources, such as water, soil and natural ecosystems.
Direct sourcing means that the tea you choose for your consumers to enjoy is of high quality, naturally organic and fairly traded with full traceability. As tea garden workers select only the best leaves and buds to be crafted into different types of tea; handcrafted whole leaf tea is of superior quality in taste and aroma.
As a buyer we understand that ethical and sustainable sourcing can sometimes be a difficult process, this is where Eteakol acts in your favor by selecting only tea growers that check in with our strict requirements in alignment with the UN SDG17 goals.
We make sure that you get the best quality at a fair price for you and the farmers all the while protecting the planet and enhancing the experience of premium tea drinking.